Phenoms was envisioned as a cutting-edge gaming collective built to elevate top-tier talent and innovation across esports, content creation, and game development. Positioned as a next-gen brand with global ambition, Phenoms represented a fusion of skill, culture, and forward-thinking identity.

Phenoms was a sub brand with a major development initiative in Saudi Arabia, exploring a partnership that would have placed the collective at the center of a large-scale entertainment and gaming hub. This was one of several high-potential collaborations in the works—though ultimately, these projects were paused or pulled before full realisation.

What you're seeing here represents my take on the Phenoms brand identity and the furthest point we reached in the presentation and pitch phase. While the full vision wasn't brought to life, this remains a snapshot of what could’ve been: a bold, globally resonant brand built to lead the next wave of gaming culture.